- Start with trickle down segmentation... Market - Industry - Customer - Ideal Customer (Where's Waldo)
- Sales organizations are changing… More specialization, competency and focus (setting appointments, relationship building, need assessments, problem solving, delivering solutions) - "Stand Out" with businesses.
- More messaging about them (business), less about you BEFORE you contact them.
- PC and Mobile websites need to be strategically designed, continuously monitored and improved (more cost effective). A critical tool in attracting your audience!
- Integrated Marketing - Traditional and Digital mixology.
- Buyers are Changing - Inbound Marketing. Content is King, Linking is Queen!
- Specific geo-targeting or ground war tactics requires an outbound strategy. You can do this right away!
- The Flux Capacitor: An Inbound Marketing and Outbound Strategy combined with a rich Lead Capture system will keep your business robust and growing.
Learn more at www.thelearningstrategy.com.