Texas TACE Conference Presentation - B-Harmony

It was a pleasure to present B-Harmony - Targeting an Industry Segment at the TACE conference in Austin, TX with our partner NE Lakeview, Alamo Colleges.  Below is a summary of our presentation content:

• Start with trickle down segmentation...  Market - Industry - Customer - Ideal Customer (Where's Waldo)
• Sales organizations are changing… More specialization, competency and focus (setting appointments, relationship building, need assessments, problem solving, delivering solutions) - "Stand Out" with businesses. 
• More messaging about them (business), less about you BEFORE you contact them.
• PC and Mobile websites need to be strategically designed, continuously monitored and improved (more cost effective). A critical tool in attracting your audience! 
• Integrated Marketing - Traditional and Digital mixology.
• Buyers are Changing - Inbound Marketing. Content is King, Linking is Queen! 
• Specific geo-targeting or ground war tactics requires an outbound strategy. You can do this right away!
• The Flux Capacitor: An Inbound Marketing and Outbound Strategy combined with a rich Lead Capture system will keep your business robust and growing. 

Learn more at www.thelearningstrategy.com.